FORT LAUDERDALE, Florida, April 30, 2019 – The Islands of The Bahamas were the destination sponsor of “Our Kids World” Fun Fest that took place over the past weekend at the South Florida Fairgrounds in West Palm Beach.
Held in an Expo Center at the Fairgrounds, the festival attracted thousands of children and their parents and presented an opportunity for The Bahamas to share information on the different types of activities and hotels in the country that will best meet the needs of persons interested in family vacations.
Ms. Tina Lee, Bahamas Tourist Office (BTO) District Manager, Florida, said the fun festival provided the ideal opportunity to promote The Bahamas as a family destination.
“We are going to a variety of events that speak to different types of consumers,” Lee said. “We have been going to marathons and art shows and now family-friendly events that allow us to show the diversity of The Bahamas and that it is a good fit for whatever a consumer is looking for.”
The event, which took place on both Saturday and Sunday, featured a smorgasbord of children’s activities and entertainment. There were bounce houses, rock climbing, pony rides, live shows, book readings, children’s favorite movie and television characters and, of course, face painting.
District Manager Lee said that the television character Pepper Pig was in the booth adjoining The Bahamas’ and kids were drawn in droves to the familiar character.
That proximity provided a great opportunity to engage with parents, Lee said, adding that they were able to share with the parents the fun family things to do in The Bahamas, including swimming with dolphins, Aquaventure (water park) rides, snorkeling, fishing, birdwatching, watching flamingos and numerous other ecotourism adventures.
At the booth, The Bahamas team of Lee and BTO’s Sr. Marketing Representative Phylia Shivers invited festival attendees to sign up for an opportunity to win one of two prize trips to The Bahamas.
Bahamasair provided round-trip tickets for two to any of the flag carrier’s Bahamas destinations, and Bahamas Paradise Cruise Line’s (BPCL) prize was for two to travel to the Island of Grand Bahama aboard their ship, Grand Classica.
“The BPCL trip is ideal for families,” Lee said, “because the cruise line is currently promoting an online limited time offer of kids sail free.”
Lee said that overall, the Festival’s strong family focus proved to be a great marketing opportunity for The Bahamas.
“We are just continuing with our mandate of reaching out to consumers face on, with a goal of blanketing the entire state of Florida,” Lee said.
To contact the Bahamas Tourist Office, South Florida, call 954-236-9292 or email tlee@bahamas.com
For more information on The Bahamas, visit us at www.bahamas.com.
