BRIDGETOWN, Barbados, March 13, 2024 – The Caribbean Tourism Organization (CTO) is poised to positively impact the Routes Americas in Bogotá, Colombia next week. This premier air service development forum uniting the Americas brings together senior decision-makers from the region’s leading airlines, airports and other tourism and aviation stakeholders.
The CTO delegation, led by Secretary-General and CEO Dona Regis-Prosper and Faye Gill, Director of Membership Services, will attend at the CORFERIAS business and exhibition center from March 19 to 21, 2024.
“In an era where connectivity is the driving force behind recovery and progress, our participation in Routes Americas is a significant step for the Caribbean. It’s a platform that allows us to amplify our presence and forge essential partnerships within the global aviation ecosystem,” emphasized Regis-Prosper. “This is a part and parcel of our continued commitment to enhancing the region’s visibility and fostering meaningful interactions that pave the way for more connections to and within the Caribbean.”
In anticipation of Routes Americas, CTO, in collaboration with Airport Strategy & Marketing (ASM), recently hosted a groundbreaking two-day training event in Barbados on airline route development titled “Aviation Marketing, Incentives & Negotiation”. According to Regis-Prosper, this initiative signifies a crucial step in the organization’s strategy to enhance air access to and from the Caribbean.
Throughout next week’s three-day event in South America, delegates will engage in an immersive program featuring face-to-face meetings, networking opportunities, and access to exclusive industry insights.
A highlight of the event is the Caribbean-focused panel discussion “Aviation Competitiveness in the Caribbean”, scheduled for Tuesday, March 19, from 2:35 pm to 3:20 pm. Panelists include Kenneth Romer (Deputy Director General, The Bahamas Ministry of Tourism, Investments and Aviation); Trevor Sadler (CEO, interCaribbean Airways); Hans van de Velde (CEO, Windward Islands Airways International – WINAIR); Rafael Echevarne (Director General Latin America & Caribbean, Airports Council International – ACI); and Peter Cerdá (Regional Vice President, The Americas, IATA), with David Appleby (Director, ASM) moderating.
See complete CTO article at https://mail.google.com/mail/u/0/#inbox/FMfcgzGxSHgmFcQbVDSBpLVRNSZzXklc
