THE AMOUNT OF INTERNATIONAL MEDIA PRESENCE WAS SIMPLY PHENOMENAL
NASSAU, Bahamas — The visit of the Duke and Duchess of Cambridge, Prince William and Kate Middleton, to The Bahamas netted “priceless” tourism exposure to The Bahamas this past weekend, Minister of Tourism, Investments and Aviation Chester Cooper said, explaining that The Bahamas was highlighted globally during the royals’ visit, The Nassau Guardian reported on Monday, March 28.
Cooper contended that the exposure William and Kate’s media and social media coverage gave to The Bahamas will translate into “exponential” returns in regards to this country’s cruise and stopover visitor numbers.
“The Bahamas appeared globally throughout the royal visit to The Bahamas,” said Cooper.
“The amount of international media presence was simply phenomenal, as The Bahamas took front and center stage.
“The Bahamas was showcased across five continents by mainstream media, with social media influencers and users surpassing their reach.”
The Bahamas and hotels shell out big bucks for international exposure through public relations companies and media visits. But the royal visit offered a unique opportunity for the country to get that full package and more for a fraction of the cost.
William and Kate’s visit to three islands in The Bahamas topped local and international news cycles. On Saturday, the royals visited both Abaco and Grand Bahama, where several sites and businesses were highlighted.
On Friday, they got a taste of Junkanoo on Bay Street and a regatta at Montagu, where they participated in a sailing race. See complete article in The Nassau Guardian at https://thenassauguardian.com/royal-visit-a-priceless-boon-to-tourism-product-says-cooper/?fbclid=IwAR0SqueFTfuNeaMUuIGVMXCi7x8W23PM0v5O8qluURjB-d_cMe_3thlj-oU
