SCOTCH PLAINS, New Jersey, Sept. 26, 2024) – In recognition of World Tourism Day on September 27, with the United Nations’ theme of “Tourism and Peace”, Bevan Springer, President of Marketplace Excellence and the Caribbean Media Exchange, is emphasizing the inextricable link between tourism and peacebuilding, advocating for its proactive promotion in the Caribbean and beyond.
Springer asserts that tourism is the ultimate peace dividend and is crucial for revitalizing regions recovering from conflict. “When conflict ends and peace is declared, borders open, allowing people to explore former ‘enemy territory’, fostering healing and understanding. Visitors from other regions help to further revive destinations severely affected by conflict,” stated Springer.
The power of tourism to revive economies and promote cultural exchange is unparalleled, especially in areas once ravaged by conflict. “Greater focus must be placed on resolving conflict around the world. Once peace is established, pent-up demand for travel helps boost the number of visitors to these areas,” he noted.
With extensive experience in representing major tourism organizations in the Caribbean, Springer sees immense growth potential and envisions a prosperous future for the region. He called on the international community to stand up for the troubled Caribbean nation of Haiti, which shares the island of Hispaniola with the Dominican Republic, one of the most popular tourism destinations in the region. “Imagine Haiti’s tourism potential once political stability is fully restored and humanitarian conditions improve – and the amount of tourism revenue that could benefit local communities,” he said.
Having consulted for various United Nations summits, Springer also called for diplomatic efforts to resolve tensions between the United States and Cuba. “While we have been close to settling the differences between these nations, there is much work to be done. A collaborative approach between Washington and Havana, perhaps led by some of our most skilled Caribbean diplomats, could renew peaceful relations and unlock new regional opportunities,” he suggests.
“The Caribbean stands as a shining example of how people from all walks of life can coexist in harmony, regardless of color, class or creed. This spirit of unity extends to the region’s warm embrace of visitors from around the globe, showcasing a model of inclusivity the world can learn from. Tourism strengthens these bonds, fostering understanding and mutual respect between locals and travelers,” Springer concluded.
ABOUT MARKETPLACE EXCELLENCE CORPORATION
Marketplace Excellence Corporation (MPE) is a global, multicultural, multilingual company specializing in public relations, marketing and media services. MPE has a solid history of developing marketing, branding, and communications programs, and the company has faithfully served a wide range of clients, including Caribbean destinations, associations, hotels, and businesses. The MPE Team comprises experts with comprehensive knowledge and skills spanning various domains such as marketing, public relations, digital and traditional advertising, diversity and multicultural marketing, communications, sustainable and economic development, research, travel and tourism, multimedia and audiovisual design and production, hospitality sales, education, and medical tourism. Adopting a fully integrated approach, MPE engages audiences through strategic visioning retreats, stakeholder meetings, media conferences, trade shows, and special events.
