FORT LAUDERDALE, Florida – January 25, 2022 – Fresh into the new year, The Bahamas is already making waves in the marketplace, debuting its destination and native Sands Radler beer at the Greater Fort Lauderdale Food & Wine Festival.
The event was held on January 15 at the Las Olas Oceanside Park and marked the first time The Bahamas Ministry of Tourism, Investments & Aviation (BMOTIA) sales and marketing team participated in the show and returned to in-person consumer promotion, since pre-Covid-19.
According to Phillip Marro Jr., owner of 66 Productions, and producers of the Festival, approximately 4,000 festivalgoers attended the show, which featured some 34 exhibitors from 28 states and three countries.
“The Bahamas, which is the closest country to the USA and Florida in particular, has recently seen a great uptick in consumer interest in travel to its destination, from online booking engines,” said Phylia Shivers, Sr. Executive at the BMOTIA. “The consistent level of business activity we experienced at our booth — especially enquiries about Covid safety, travel protocols and some of our lesser-known islands like Exuma, Eleuthera, San Salvador and Cat Island — demonstrated to us that there is indeed pent-up demand for travel to smaller, safer destinations like The Bahamas.”
Shivers added, “Additionally, feedback from persons who stopped by our booth was very positive, as the visitors truly enjoyed the sample tastings of Sands Radler beer, which they found refreshing.”
The prize of a three-day, two-night stay for two, with luxurious ocean view accommodations at the Viva Fortuna Beach Resort in Grand Bahama and round-trip fast ferry transportation on the Baleària was given away to one lucky winner. Other participating partners for The Bahamas included Bahamasair and Sands Beer.
ABOUT THE ISLANDS OF THE BAHAMAS
The Islands of The Bahamas have a place in the sun for everyone, from Nassau and Paradise Island to Grand Bahama, to The Abaco Islands, The Exuma Islands, Harbour Island, Eleuthera, Bimini, Long Island and others. Each island has its own personality and attractions for a variety of vacation styles, with some of the world’s best golf, scuba diving, fishing, sailing, boating, as well as shopping and dining. The destination offers an easily accessible tropical getaway, and the Bahamian dollar is on par with the U.S. dollar. Do everything or do nothing, just remember, It’s Better in The Bahamas. For more information on travel packages, activities and accommodations, call 1-800-Bahamas or visit www.Bahamas.com. Look for The Bahamas on the web on Facebook, Twitter and YouTube.
SOURCE: D. Earnestine Moxyz, Bahamas Ministry of Tourism, Investments & Aviation, Plantation, Florida.
