NASSAU, Bahamas — In a bid to get back to the record number of visitors The Bahamas experienced in 2019, the Ministry of Tourism will begin a series of missions to key markets around the world to remind them of what this country has on offer, Deputy Prime Minister and Minister of Tourism, Investments and Aviation Chester Cooper said on Friday, The Nassau Guardian reported on Monday, September 5, in an article written by Chester Robards.
Speaking to members of the media during a press conference at his ministry’s office, Cooper explained that the missions will begin this week in the Florida market where he said 29 percent of arrivals to The Bahamas originate.
He said the ministry hopes to influence the market to the degree that the number of arrivals doubles the 500,000 figure that came from the state in 2019.
Later this month, Cooper said, the mission will move to New York where 28 percent of visitors in 2021 hailed from.
“We are being proactive in terms of reaching potential visitors to our shores and we’re looking forward to continuing to bolster our arrival numbers,” said Cooper. “We want to get back to the 7.2 million that we experienced in 2019 and we want to get to a place where we are significantly increasing our stopover visitors in particular.”
The tourism personnel and tourism stakeholders who will be part of the mission will meet with travel agents, market influencers, airlines, large sporting teams like the Miami Dolphins and the Orlando Magic and other significant influencers, Cooper said.
With new airlift on the way from Raleigh, North Carolina, Cooper said his ministry is also working to attract business from that market. See complete article in The Nassau Guardian at https://thenassauguardian.com/tourism-mission-trips-aim-to-bring-arrival-numbers-back-to-2019-levels/
